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Superusers who have achieved this level can lock places (prevent edits rollback edits, and help with place name translations. Superusers in levels 9-10 are handpicked by foursquare, these top levels of Superusers represent the best editors of each country that uses foursquare. Superusers at levels 9 and 10 act as community ambassadors and work directly with foursquare staff. Brands edit foursquare Brands allows companies to create pages of tips and allows users to "follow" the company and receive special, expert tips from them when they check-in at certain locations. Some of the companies allow users to unlock special badges when they have achieved a certain number of check-ins. On most companies' pages, their Facebook, twitter and website links are displayed as well as tips and lists generated by the company. On July 25, 2012 foursquare revealed Promoted Updates, an app update which will create a new revenue generation stream for the company.

The heart api powers searches third-party apps, including evernote, uber, flickr and Jawbone. 24 Instagram formerly made use of the foursquare api but, after being purchased by facebook, was forced to switch to facebook places at the behest of its parent company, aggravating many existing users. 25 Super Users edit The service provides ten levels volunteer of "Super User". Superuser status is conferred on users after they apply and perform a special test where users should meet quality and quantity criteria. 26 Superusers can attain different levels which represent how many quality edits they've suggested over time. The more active superuser is at making great edits, the more likely they'll get promoted to the next level of Superuser. Each level is increasingly harder to achieve. All superusers can review a queue of requested changes for a single city or country, and can select a new city or country at will. Superusers in levels 1-3 get access to closed forums, can suggest edits to different places (name, address, cross street, phone, social network links and can get to know the global foursquare community. Superusers in levels 4-7 gain responsibilities like being able to edit seasonal hours and edit latitude and longitude markers for places. Superusers in level 8 are on the highest level that Superusers can achieve automatically.

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Though it is not necessary to use both apps, Swarm works together with foursquare to improve a user's recommendations - a user's Swarm check-ins help foursquare understand the pdf kinds of places they like. Other features edit foursquare for business edit foursquare for Business is a suite of tools for businesses to manage their listing on the service. Businesses can 'Claim' their listing which gives them access to free tools that lets them update their business information (address, phone number etc. add photos and tips, create 'specials' and see visitor statistics. Claiming a venue used to be done for free via mail which took several weeks to process. Now it is instantly done with a credit card for a fee. In January 2013, foursquare released 'foursquare for Business a mobile app that lets businesses manage their listing on foursquare from their ios device. 23 foursquare api edit foursquare features a developer api that lets third-party applications make use of foursquare's location data. In March 2013, the foursquare api had 40,000 registered developers.

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17 Earlier versions of the app also used a "points" system, users receiving a numerical score for each check-in, with over 100 bonuses, such as being first among friends to check into a place, or becoming the venue's mayor. Users could check their standing against friends on a leaderboard within the app. In foursquare.0 points and oliver leaderboards were retired. 22 main article: Swarm (app) In may 2014, the company launched Swarm, a companion app to foursquare, that migrated the social networking and location sharing aspects of the service into a separate application. Swarm acts as a lifelogging tool for the user to keep a record of the places they have been, featuring statistics on the places they have been, and a search capability to recall places they have visited. Swarm also lets the user share where they have been with their friends, and see where their friends have been. Swarm check-ins are rewarded with points, in the form of virtual coins, and friends can challenge each other in a weekly leaderboard. Checking in to different categories of venue also unlocks virtual stickers.

The mayorship feature was retired from foursquare in version.0 and reimplemented in Swarm, where users instead compete with friends for mayorships of venues, rather than against all other users of the service. 17 Badges were earned by checking into venues. There were a handful of introductory badges that were earned as milestones in usage. Some badges were tied to venue "tags" and the badge earned depends on the tags applied to the venue. 18 Other badges were specific to a city, venue, event, or date. In September 2010 badges began to be awarded for completing tasks as well as checking. 19 On October 22, 2010, astronaut douglas. Wheelock unlocked the nasa explorer badge by checking into foursquare from the International Space Station. 20 21 In foursquare.0, badges were retired, which upset some existing users.

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e marketing thesis pdf

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Ratings edit In addition to leaving Tips, foursquare.0 lets users rate venues by answering questions. The questions help foursquare understand how people feel about a place, including such questions as whether or not a user likes it, how trendy it is, its cleanliness, how noisy. It also dissertation uses these questions to fill out missing venue information such as asking whether the venue takes credit cards, or whether it has outdoor seating. Foursquare gives each venue a numeric score between.1 and 10 to indicate its general popularity when compared to other venues. Scores are calculated automatically factoring in check-in data, tips and Ratings. Lists edit Users can add venues to a personal "to do" list, and to curated lists with any criteria.

With the launch of foursquare.0, adding venues to lists other than a to-do list was only possible on the website, but writing in August 2014, foursquare chief Dennis Crowley has assured users that lists would return "in a big way" in the "soonish" future. 16 Former features edit earlier versions of foursquare supported check-ins and location sharing, but as of foursquare.0, these were moved to the service's sibling App, Swarm. Foursquare.0 never shares a user's location with their followers. In previous versions of foursquare, if a user had checked into a venue on more days than anyone else in the past 60 days, then they would be crowned "mayor" of that venue. Someone else could then earn the title by checking in more times than the previous mayor. This way users could vie for mayorships at particular venues by checking in more often than other users in the area, and businesses could also offer rewards for users who were the mayor (such as food and drink discounts). As the services grew it became increasingly difficult to compete for mayorships in high-density areas where the service was popular.

It is then able to recommend nearby places to the user that match their tastes. Location detection edit foursquare on wearable phone watch foursquare.0 uses its own proprietary technology called Pilgrim to detect a user's location. Pilgrim is able to guess a user's current location by comparing historical check-in data (previous users tacitly stating "I am here with a combination of signals such as a users current gps signal, cell tower triangulation, cellular signal strength and surrounding wifi signals. In this way foursquare can know a user's location without them needing to "check in". 15 foursquare.0 features a 'here' tab that lets the user see tips about their current location.

Pilgrim will guess the current location and the user is able to correct the selection if wrong. The tab displays information about the current venue, and includes a check-in button. Tapping the button lets the user check in with Swarm, before returning them to foursquare. If they do not have the app installed, tapping the button opens a page where they can download. Foursquare.0 also uses Pilgrim to track a user's location in the background. This enables the app to send the user push notifications of things that they might find interesting around their current location. It also uses this ability to learn about the kinds of places a user likes, based on when and how often they visit different venues. It then uses this data to improve a user's recommendations, and to gauge the popularity of a venue.

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As a reward for leaving quality tips, a user can also earn "expertise" in advantages a particular location (e.g. A neighbourhood or city) or category (e.g. Expertise is awarded based on the number and quality of tips a user writes, a tip's quality being measured based on the number of views, saves and "likes" it receives from other users. When a user earns expertise, their tips are made more prominent and a label indicating their expertise is added beneath relevant tips. Tastes edit "Tastes" let a user personalise their search experience foursquare has a defined list of "tastes" in particular food items, styles of cuisine or environmental aspects, which users may add to their profiles to let the service know what they like. New users are presented with a list of words and phrases describing recognized tastes and they may select the ones that appeal to them. Users can change their tastes at any time, and can add and remove items from their profile. Foursquare uses natural language processing to match a user's tastes with the tips at nearby venues that mention them.

e marketing thesis pdf

The app displays personalised recommendations based on the time of day, displaying breakfast places in the morning, dinner places in the evening etc. Recommendations are personalised based on factors that include a users check-in history, their "Tastes" and their venue ratings and according to their friends reviews. Tips and expertise edit foursquare eschews the traditional concept of letting users leave long-form reviews, and instead encourages the writing of "Tips" - short messages about a location which let other hypotheses users know what is good (or bad) there. Tips are limited to 200 characters in length, but can include a url to link to an external site with more information, and can include a photo. Tips can be set to expire after a certain amount of time, or on a specific date, which can be useful for leaving Tips about events or promotions at a venue that will end soon. Users have the ability to 'like' tips left by other users, which makes those tips more prominent. Users can also save tips left by other users onto their own to do list, ensuring that the user is reminded about them when they are nearby, and can "follow" any other user or brand to increase the prominence of that user's tips when they.

added in September 2011. 11, support for Turkish was added in June 2012. 12, on January 14, 2016, co-founder Dennis Crowley, stepped down from his position as ceo. He moved to an Executive chairman position while jeff Glueck, the company's coo, succeeded Crowley as the new ceo. 1 13 Contents features edit foursquare.0 shows personalised recommendations of places to go around the user's current location On August 7, 2014, foursquare.0 was launched for ios and Android devices. 14 The new app has changed the focus of the app to being primarily a local search and discovery tool, where users can "follow" others to receive local recommendations from them. Local search and recommendations edit foursquare lets the user search for restaurants, nightlife spots, shops and other places of interest in their surrounding area. It is also possible to search other areas by entering the name of a remote location.

Dodgeball user interactions were based. Sms technology, rather than an application. 7, foursquare was the second iteration of that same idea, that people can use mobile devices to interact with their environment. Foursquare was Dodgeball reimagined to take advantage of the new smartphones, like the iphone, which had built in gps to better detect a user's location. Until late july 2014, foursquare featured a social networking layer that enabled a user to share their location with friends, via the " check in " - a user would manually tell the application when they were at a particular location using a mobile website. 8, in may plan 2014, the company launched. Swarm, a companion app to foursquare, that reimagined the social networking and location sharing aspects of the service as a separate application. On August 7, 2014 the company launched foursquare.0, the completely new version of the service which finally removed the check in and location sharing entirely, to focus entirely on local search. As of December 2013, foursquare reported 45 million registered users, though many of these will not be active users.

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For the ball game, see four square. For other uses, see, four square (disambiguation). Foursquare is a local search-and-discovery service mobile app which provides search results for its users. The app provides personalized recommendations of places to go to near a user's current location based on users' "previous browsing history, purchases, or check-in history". 5, the service was created in late 2008 and launched in 2009. Dennis Crowley and, naveen Selvadurai. Crowley had previously founded the similar project. Dodgeball as his graduate thesis project in the Interactive telecommunications mom Program (ITP). Google bought Dodgeball in 2005 and shut it down in 2009, replacing it with.

e marketing thesis pdf
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Here's our editorial guidelines we want. Foursquare is a local search-and-discovery service mobile app which provides search results for its users. The app provides personalized recommendations of places to go to near a user's current location based on users' "previous browsing history, purchases, or check-in history".

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